Review the Following Statements and Select the One That Best Describes a Discount Period
Most negative keywords
To provide a comprehensive and consolidated view of your content targeting and make content targeting management and optimization simpler, you'll see the following improvements in Google Ads:
All types of content targeting volition be found under "Content" in the side navigation
- "Topics", "Placements", "Brandish and Video Keywords" and "Exclusions" for all types of content targeting are at present categorized under the "Content" tab in the side navigation menu. For "Exclusions", click the drop-down arrow
to the correct of the term "Exclusions" to select exclusions for topics, placements, or Display and Video keywords.
Negative keywords allow you exclude search terms from your campaigns and help you lot focus on just the keywords that matter to your customers. Better targeting can put your advertizing in front of interested users and increase your return on investment (ROI).
This commodity explains how negative keywords work and when they might be useful. You tin can and then learn more than about how to Add negative keywords to campaigns.
How they work
One key to a highly targeted campaign is choosing what not to target.
When selecting negative keywords for search campaigns, look for search terms that are similar to your keywords, just might cater to customers searching for a unlike product. For example, let's say yous're an optometrist who sells eyeglasses. In this instance, yous may desire to add negative keywords for search terms like "wine spectacles" and "drinking glasses."
Negative keywords won't lucifer to close variants or other expansions. For example, if you exclude the negative wide match keyword flowers, ads won't exist eligible to serve when a user searches red flowers, simply tin can serve if a user searches for carmine blossom.
If you're using Display or Video campaigns, negative keywords tin can assistance you avoid targeting unrelated sites or videos, but keep in heed that negative keywords work differently for Display and Video campaigns than they practice for search. Depending on the other keywords or targeting methods in your advertisement grouping, some places where your advertising appears may occasionally contain excluded terms. For Display and Video ads, a maximum of 5,000 negative keywords is considered. You can also avoid targeting unrelated sites or videos by implementing site category options and content exclusions.
Types of negative keywords
For search campaigns, you tin utilize broad match, phrase match, or exact match negative keywords. However, these negative match types work differently than their positive counterparts. The main difference is that you'll need to add together synonyms, singular or plural versions, misspellings, and other close variations if y'all want to exclude them.
For Display campaigns, a set of negative keywords will be excluded as an verbal topic. Ads won't show on a folio even if the verbal keywords or phrase are not on the page explicitly, but the topic of the content is strongly related to the excluded set of negative keywords.
For instance, a set of negative keywords similar "women's pants" would cake bidding on a page with content well-nigh women's jeans, even if the exact phrase "women'due south pants" did not announced on the folio. However, nosotros would not generalize beyond the concept of women's pants to other kinds of women'south bottoms (i.e. skirts) or men'southward slacks. This is unlike from how we would treat a positive keyword, e.g. shoes, which we would also match to a broader category like footwear.
Negative broad lucifer
This blazon is the default for your negative keywords. For negative broad lucifer keywords, your advertising won't show if the search contains all your negative keyword terms, even if the terms are in a different order. Your ad may nevertheless show if the search contains merely some of your keyword terms.
Example
Negative broad friction match keyword: running shoes
| Search | Could an ad show? |
|---|---|
| blue tennis shoes |  |
| running shoe | |
| blueish running shoes |  |
| shoes running | |
| running shoes | |
Negative phrase friction match
For negative phrase lucifer keywords, your ad won't evidence if the search contains the exact keyword terms in the same order. The search may include boosted words, but the ad won't show as long as all the keyword terms are included in the search in the same society. The search may as well include additional characters to a give-and-take and the advertising will bear witness fifty-fifty when the residual of the keyword terms are included in the search in the same gild.
Example
Negative phrase match keyword: "running shoes"
| Search | Could an advertizing show? |
|---|---|
| blue tennis shoes | |
| running shoe | |
| blue running shoes | |
| shoes running | |
| running shoes | |
Negative verbal match
For negative exact match keywords, your advertizing won't show if the search contains the exact keyword terms, in the same order, without actress words. Your ad may yet show if the search contains the keyword terms with additional words.
Example
Negative exact match keyword: [running shoes]
| Search | Could an ad show? |
|---|---|
| blue tennis shoes | |
| running shoe | |
| blue running shoes | |
| shoes running | |
| running shoes | |
Symbols in negative keywords
You can utilize three symbols, ampersands (&), emphasis marks (á), and asterisks (*) in your negative keywords. Negative keywords with accent marks are considered ii dissimilar negative keywords, like sidewalk cafe and sidewalk café. Similarly, "socks & shoes" is dissimilar than "socks and shoes".
Here are some of the symbols that our organization doesn't recognize:
- Ignored symbols: You can add together periods (.) to your negative keywords, but these will be ignored. That means the keywords Fifth Ave. and Fifth Ave, for example, are considered identical negative keywords. If you lot add pluses (+) to your negative keywords they volition usually exist ignored (for example blue+machine), however in some cases if a + is at the finish of a discussion (for example C++) it volition not be ignored.
- Invalid symbols: Yous'll go an error message if you add together negative keywords that incorporate certain symbols. Some of the symbols that tin't be used in your negative keywords are: , ! @ % ^ () = {} ; ~ ` <> ? \ |.
- Site and search operators: The "site:" operator will be removed from your negative keywords. That means if you add the negative keyword [site:www.instance.com dark chocolate], it'll exist considered the aforementioned as [nighttime chocolate]. Search operators will besides be ignored. For case, if y'all add the search operator "OR" to the negative keyword dark chocolate, like "OR nighttime chocolate," the "OR" control will be ignored and your negative keyword will be just night chocolate.
- Other search operators: Calculation a minus (-) operator to the front of a keyword will cause this keyword to be ignored for negative keyword matching. For example, if you have a negative keyword "night -chocolate", it'll exist considered the same as just "dark".
Go along in mind
- Choose your negative keywords carefully. If yous use too many negative keywords, your ads might reach fewer customers.
- Negative keywords do non lucifer to shut variants and so your ad might still show on searches or pages that contain close variations of your negative keyword terms.
- There's no negative broad match modifier match blazon.
- Your ad might still show when someone searches for a phrase that's longer than 16 words, and your negative keyword follows that 16th discussion. Let'due south say your negative keyword is "discount." Your ad can show when someone searches for "nice clean hotel rooms or bed and breakfast rentals in Los Angeles CA shut to beach discount" considering your negative keyword is the 17th word in the phrase. On the other hand, we won't show your advert when someone searches for "nice clean hotel rooms or bed and breakfast rentals in Los Angeles close to beach discount" because your negative keyword is the 16th word in the phrase.
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Source: https://support.google.com/google-ads/answer/2453972?hl=en
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